Tampa Bay Real Estate Online — Charles Rutenberg Realty
A lead-generation engine for a Tampa Bay realtor — six one-tap action tiles, MLS-compliant listings, valuation tools and a vendor network.
- Client
- Amber Fleming — Charles Rutenberg Realty
- Industry
- Real Estate
- Delivered
- 2024
- Scope
- UI/UX Design · WordPress Development · IDX Integration · Local SEO
The Challenge
Amber needed more than a brochure. Buyers, sellers, relocating families, investors and referral agents all needed different journeys — and everything had to stay compliant with MLS Grid display rules.
Our Solution
We designed a bold purple brand system anchored by a six-tile action grid directly under the hero: Find My Dream Home, What’s My Home Worth, Contact Us, Help Me Relocate, Referral Agent Network and Investment Opportunities. Each tile opens a dedicated funnel with its own form. We added a seller-estimate calculator, mortgage tools, school info, a cash-offer path and a vetted vendor directory covering title, lending, pest and mitigation partners — then layered a newsletter capture and “Schedule a Call” band sitewide.
The Outcome
Every visitor type now has a one-tap route to the exact tool they need, and each route captures a lead. The vendor directory adds referral value while quietly building local topical authority.
“Clients tell me the site is the easiest one they have used. The home-value tool alone keeps my pipeline full.”