Hello Books — Free & Discount Book Discovery Platform
A dual-audience platform serving readers and authors from one identity — illustrated, warm and engineered around a single email-capture action.
- Client
- Hello Books
- Industry
- Publishing & Book Marketing
- Delivered
- 2024
- Scope
- Brand UI · Dual-Audience UX · Landing Page System · Conversion Optimization
The Challenge
Two audiences with opposite goals had to share one website. Readers want free books instantly; authors want reach and sales. A single generic homepage was confusing both.
Our Solution
We created a warm, hand-illustrated brand system and split the navigation at the top level: Readers | Authors | Genres. The reader path reduces the ask to one field — enter your email, pick genres, done. The author path leads with the outcome (“rocket-fuel your book sales”), then price, then process. Genre landing pages act as SEO entry points for long-tail searches like “free thriller ebooks”, each with its own hero illustration and matching CTA.
The Outcome
Both audiences now self-select in under three seconds, and each genre page ranks as an independent organic entry point that feeds the same signup engine.